Navigate the Baltic, Sustain the Future

Introducing "Baltic EcoSail" – a cuttingedge app for sailors passionate about sustainability. Get real-time environmental data, AI-driven tips, and VR visualizations of underwater conditions. Enhance your sailing experience while protecting the Baltic Sea. Join our community, sail marter, and contribute to marine conservation with Baltic EcoSail.

Step 1: Create a User Persona Description

User Persona:

  • Name: Anna Svensson
  • Age: 38
  • Occupation: Marine Biologist and Recreational Sailor
  • Location: Stockholm, Sweden
  • Interests: Sailing, marine conservation, environmental technology
  • Needs: Anna needs real-time data on the Baltic Sea's environmental conditions to ensure safe and sustainable sailing practices. She is particularly interested in water quality, marine life health, and weather conditions.

Step 2: Create a User Journey

User Journey:

  1. Discovery Phase:
    • Scenario: Anna hears about a new digital solution that provides real-time environmental data for the Baltic Sea, which could enhance her sailing experience.
    • Touchpoints: Social media, sailing community forums, newsletters from marine conservation organizations.
  2. Onboarding Phase:
    • Scenario: Anna downloads the mobile app "Baltic EcoSail" and signs up.
    • Touchpoints: App Store, welcome emails, user-friendly onboarding tutorial.
    • Unexpected Feature: AI-driven chatbot that provides personalized tips on sustainable sailing practices.
  3. Daily Use Phase:
    • Scenario: Before sailing, Anna checks the app for real-time water quality, weather forecasts, and marine life alerts.
    • Touchpoints: Mobile app interface, smart notifications, voice commands via IoT devices on her boat.
    • Unexpected Feature: Integration with VR to visualize underwater conditions and marine life habitats in the Baltic Sea.
  4. Sailing Experience:
    • Scenario: While sailing, IoT sensors on Anna’s boat continuously monitor and report environmental conditions, providing live updates to her app.
    • Touchpoints: IoT devices, app notifications, emergency alerts.
    • Unexpected Feature: An AI assistant that suggests optimal sailing routes based on environmental data to minimize impact on marine life.
  5. Post-Sailing Phase:
    • Scenario: After her trip, Anna reviews her sailing data, shares her sustainable practices with the community, and contributes to citizen science initiatives.
    • Touchpoints: Mobile app, social sharing features, community forums.
    • Unexpected Feature: Gamified achievements and rewards for sustainable sailing practices, with a leaderboard among the community.

Step 3: Analyze the User Journey as a Software Developer (API Consumer)


  • Finding reliable and real-time APIs for environmental data (weather, water quality, marine life tracking).
  • Ensuring data accuracy and integrating multiple data sources.
  • Dealing with connectivity issues in remote sailing areas.
  • Ensuring user privacy and data security.


  • Providing a comprehensive and seamless experience for users like Anna.
  • Enabling real-time decision-making for sustainable practices.
  • Enhancing user engagement with unique features (AI, VR, gamification).
  • Contributing to marine conservation efforts through citizen science data.

Step 4: Solution Provider Perspective

Gains to Provide:

  • Aggregate real-time data from multiple sources (weather stations, marine sensors, satellite data).
  • Offer reliable, high-availability APIs for consistent user experience.
  • Provide detailed documentation and developer support.
  • Ensure robust data security measures.

Relieving Pains:

  • Collaborate with trusted data providers (government agencies, environmental organizations).
  • Implement redundancy and fallback systems for data sources.
  • Provide extensive testing and validation to ensure data accuracy.
  • Utilize edge computing to handle connectivity issues and process data locally.

Step 5: Business Model Canvas

Business Model Canvas:

  1. Key Partners:
    • Environmental organizations (HELCOM, WWF)
    • Government agencies (Baltic Marine Environment Protection Commission)
    • IoT device manufacturers
    • Weather data providers (MeteoGroup, WeatherAPI)
  2. Key Activities:
    • Development and maintenance of the app and IoT devices
    • Data aggregation and analysis
    • User engagement and support
    • Partnerships with data providers
  3. Key Resources:
    • Skilled development team
    • High-quality data sources
    • Advanced AI and VR technologies
    • Reliable IoT devices
  4. Value Propositions:
    • Real-time environmental data for safe and sustainable sailing
    • Personalized AI-driven sailing tips
    • VR visualization of underwater conditions
    • Community engagement and gamification features
  5. Customer Relationships:
    • User-friendly onboarding
    • Continuous support and updates
    • Community building through forums and social features
    • Reward systems for sustainable practices
  6. Channels:
    • Mobile app (iOS and Android)
    • Social media
    • Sailing and marine conservation forums
    • Partnerships with sailing clubs and marinas
  7. Customer Segments:
    • Recreational sailors
    • Marine biologists and researchers
    • Environmental enthusiasts
    • Sailing clubs and organizations
  8. Cost Structure:
    • Development and maintenance of the app and IoT devices
    • Data acquisition and integration
    • Marketing and user acquisition
    • Partnership management
  9. Revenue Streams:
    • Subscription fees for premium features
    • Sale of IoT devices
    • Sponsorships and partnerships with environmental organizations
    • Advertising (relevant and non-intrusive)