Marjukka Niinioja

API and Data Strategist, Speaker, Author and Educator

Why should you categorize your APIs?
API category cheat sheet helps you pick the right audience, business model and security for your API
November 20, 2018
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Why API needs a value proposition?
Productizing an API leads to many interesting questions: But why does it exist? What do our customers use it for? What should we add to it? Is it really valuable for us and the customers or partners?
October 6, 2020
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What is an open API?
The definition of an open API is not easy to create, let alone to update. In Finland, we have a thing called "sisu" - the spirit that drives us through rock. So this spring we collected the API and open source and open data folks and started the work.
January 6, 2020
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What is an API and why does it matter for business?
In API Economy company utilizes resources efficiently and quickly to create added value for own customers. These resources can be for example data or function provided by other organizations
August 30, 2020
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What is an API? A product, service, integration, or something else?
API can be any one of these things: Important feature of a tangible product, productized service, part of a digital or real-world service, customer-specific service, interface to resources, interface to platform (boundary resource), part of an integration. Did we forget something?
July 11, 2018
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Unlearning the API Economy
"APIs are just a technical implementation detail" - or are they? See what some of our students say after starting their Introduction to API economy studies!
March 15, 2020
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Osaango & KAVI – innovative, intelligent procurement
The national audiovisual institute KAVI stores huge amounts of data every year and is, among other things, responsible for the preservation of domestic films as well as television and radio programs. Artificial intelligence is a critical part of KAVI's operations. Marjukka Niinioja and Tessa Viitanen from Osaango Ltd sparred KAVI regarding their extensive operational and technological case, and the conversations tapped on e.g. artificial intelligence based solutions, innovative procurement procedures, software development processes and architecture.
May 27, 2021
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Next career move with Introduction to API Economy - course?
Learn in a few hours what API economy is! Join the free academic online course by Osaango and Tampere University now.
April 5, 2020
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How to get more API users?
Practical examples on how to get more customers and developers to find and use your API and convert into paying customers.
November 5, 2018
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Store jam, not data - use APIs
Utilizing APIs for archiving digital information, documents, and records.
September 30, 2020
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Do we need API management?
Many organizations don't know or think they need API management. Even more don't know which technology to choose. This 15 question survey helps you out.
December 20, 2018
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Did they get it right at Finavia API with 3 Scale?
One of the big launches in the Finnish API scene this autumn has been Finavia API. It offers an API for requesting Departures, Arrivals and Queue sizes from airports but how good is the developer experience?
May 5, 2019
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Business development by utilizing data
Digital business development is a strategic decision. To implement it, the entrepreneur needs an understanding of the data so that the company can utilize and apply the results of the data analysis to its operations.
May 14, 2020
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Customer experience and customer journey for developers
What are their expectations of how the APIs work? How they get access to the API? Should they pay for the API or get it for free, at least for trying out? What kind of examples, documentation, layout, and content they expect and what are the channels where they expect to find your API?
July 20, 2020
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Commercializing technical architecture – case: Digitalia
Technical architecture is not just a way to move information, but it should be an integral part of business strategy.
April 19, 2019
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Authors behind API Economy 101
When four Finnish API Economy professionals decided to write a book about the basics of API Economy, a Finnish bestseller was born. The book is written from a business point of view with developers being the primary customers. All four authors have different backgrounds and expertise, which provides a versatile, yet easily understandable learning experience. Due to the overwhelmingly encouraging feedback, the book was also translated into English and carries the name "API Economy 101". But who are the authors behind the book? Let's get to know them!
June 16, 2019
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API Monetization - an exploratory study
I had the pleasure of recording a presentation for APIdays Helsinki 2020, June edition, with professor Marko Seppänen from Tampere University, who is one of the co-authors of API Economy 101. In his recent study with Saeid Heshmatisafa, he studies the top 100 Finnish companies an 126 other Finnish organizations. Surprisingly, they found that already 34% of companies had an Open API, meaning a public or a partner API matching the definition we used in the API Economy 101 book. In the presentation, Marko Seppänen goes through the research findings, mostly concentrating on the revenue models and other possibilities to monetize with the API.
May 28, 2020
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Successful ecosystems were built on Platform Economy 2.0 Day
Platform Economy 2.0 on 18 September 2019 in Helsinki brought together 200 networkers to discuss and build tomorrow's successful ecosystems. The organizer of the event, Business Finland, is a member of COSS (Center for Open Source Systems) and COSS was strongly involved in the event.
September 25, 2020
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A peek into the API Economy 101 book
The first chapter of the API Economy 101 book is available for everyone to read. The first chapter explains why business models are in transition and what is causing the change. We’ll use examples to shed some light on how Application Programming Interfaces, or a lack of them, influence business models. In addition, we justify why interfaces[i] should also be on the agendas of businesses' decision-makers, not just on the IT departments’.
July 15, 2019
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7 realizations to expect reading API Economy 101
Business models are constantly changing and APIs (Application Programming Interfaces) are a part of that change. "How so?" you may ask. To answer this, it's essential to first understand what an API actually is and how it relates to apps and the platform economy. API Economy 101 answers these questions and helps you see how your company can also leverage the API Economy. Written by four API Economy professionals, the API Economy 101 book will make you look at your business model from a new perspective. Below, we have listed seven realizations you can expect to have after reading the book. Don't say we didn't warn you!
August 8, 2019
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5 things you need to fix in your API documentation
Developer Experience is not just User Experience, it’s also Customer Experience, again for that specific segment.
September 7, 2019
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