API Monetization - an exploratory study
I had the pleasure of recording a presentation for APIdays Helsinki 2020, June edition, with professor Marko Seppänen from Tampere University, who is one of the co-authors of API Economy 101. In his recent study with Saeid Heshmatisafa, he studies the top 100 Finnish companies an 126 other Finnish organizations. Surprisingly, they found that already 34% of companies had an Open API, meaning a public or a partner API matching the definition we used in the API Economy 101 book. In the presentation, Marko Seppänen goes through the research findings, mostly concentrating on the revenue models and other possibilities to monetize with the API.