Online self-paced course, start any-time!

Marketing for developers

How to get your APIs in front of your customers?

EUR incl. tax 24% if applicable.
Marketing for developers

Course contains...

Learn to market APIs to developers. Which are the best channels to reach developers? How to make your own developer-focused marketing plan? Featuring API economy guru Marjukka Niinioja and Jarkko "DX Doctor" Moilanen. Our experts give you feedback.

How to get your APIs in front of your customers?

  • Forget your normal marketing channels
  • Learn why "Build it and they will come" is not true?
  • Which channels work? Are developer portals worth it?
  • Make your own marketing plan and get feedback from our experts

See detailed program

This course is available in our online platform. You can start and finish the course whenever you like. Some of the courses involve assignments. They are often real work related assignments, but you can do them for any real (or fictional) company. If you want feedback about the assignment, you can contact the professionals at the course. You will find instructions for booking time inside the course.

Detailed program

Meet the Educators

Jarkko Moilanen

CDO at Platform of Trust by day, "DX Doctor" specialized in researching Developer Experience at the night.

Marjukka Niinioja

Marjukka Niinioja is a speaker at API conferences, co-author of API Economy 101 book, and creator of the free "Introduction to API Economy" course with Tampere University. “Mother” of the lean, open and business-oriented APIOps Cycles method. 10+ years of experience with API Economy from retail, energy, ICT, construction and traffic industries, among others.

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