A global industrial manufacturers digital and “physical products” business units in North Europe. The client was seeking to grow API business adoption, power sales and product management. They wanted to talk with customers about APIs during sales and development meetings. They also wanted to kick-start a Europe and Asia wide development program to innovate with APIs and open more APIs to clients and partners.
The program started with an API product bootcamp. We then continued with “fire-up” sessions to gather wider exposure to the goals. We continued with innovation and discovery sprints to form a strategic program.
Th program was sponsored by both business/digital and IT capabilities. We identified and aligned API priorities for the next step in the client's API maturity journey.
In the subsequent mentoring part we helped the API enablement strategy creation. The goal was to take the client to the next level with partner and developer programs and journeys.
Aligning customer and partner strategies with API priorities is crucial. APIs can not be prioritized in a vacuum.
Researching the API market and talking with customers and partners is essential. It helps in finding and validating the real opportunities for API products. Showing examples and using good methods to facilitate these discussions is key. Sometimes “unlearning” from old ways of thinking is the most important result.