City of Salo

Osaango Oy sparred with a team of traffic and IT experts from the City of Salo seeking innovative procurement models and additional digital expertise for such models. We were also commissioned by Salo to further improve their customer insight and help to innovate and validate new transportation solutions. The obtained customer understanding will help the City of Salo to produce better-targeted, more cost-effective public transport services that best support the needs of the customers and the City’s strategy.

Osaango Oy sparred with a team of traffic and IT experts from the City of Salo seeking innovative procurement models and additional digital expertise for such models. We were also commissioned by Salo to further improve their customer insight and help to innovate and validate new transportation solutions. The obtained customer understanding will help the City of Salo to produce better-targeted, more cost-effective public transport services that best support the needs of the customers and the City’s strategy.


Project highlights:

• Highlighted the Act on Transport Services and the opportunities it creates in terms of the journey chains and interfaces between various actors

• Helped the City of Salo to expand the procurement perspective based on technology and IT.

• Created customer personas, customer journeys and service blueprints for public transportation, and facilitated workshops and webinars to innovate and validate new public transportation solutions

“The improvement of service-chain efficiency, through better coordination of mobility services with activities and events, is a key area of development. The related service chains and new transport services will be developed together with service providers and users during the autumn.” - Project Manager Peter Nisula of the City of Salo.

Read more: https://www.osaango.com/blog/customer-understanding-and-innovative-transport-services-case-city-of-salo

Read more form City of Salo webpage: https://salo.fi/tyo-ja-yrittajyys/kilpailukyvyn-kehittaminen/innovatiiviset-liikenneratkaisut/

See the results of the traffic survey

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