Does your company know what to do with all the data you collect?
Are you too slow to innovate?
Do you spend your days trying to make a case for enhancing operations or building completely new business opportunities using data? Have you heard the word API, but scared it will take too long to discover what APIs to build?
API first = business and users first
Your competitors, customers, and partners are catching up with you and striding past as you are reading this article. Your bosses want you to build a killer app, but guess what? Users are not going to line up for it, just because you publish it. Users want stuff to work and data to flow, they don’t need “yet-another-UI”. But you need to develop something that adds value and you need to do it fast. Mission impossible?
The API first mindset help companies:
1. focus the data innovation efforts in areas which deliver actual business value
2. enable rapid development cycles
3. reduce cost
4. increase value
Venice Floods + Satellite Images = Insurance Scam?
Imagine you are a manager at an insurance company handling the insurance claim aftermath of the sudden massive flood in Venice, Italy. Which of the thousands of have been really hurt by the flood and should be compensated?
Using a quick process from APIOps Cycles -method trained and consulted by Osaango and tools from WhereOS to try out a solution in a matter of days:
1) Identify the business problem by starting from the customer & employee needs
Look at the customer and employee journey to create a jobs-to-be-done list of tasks, for example in this case: “Verify the extent of flood round a building with a flood claim”.
2) Get your software developers or data scientist involved and figure out what ready-made data and functionality would bring you gains:
Satellite radar data processed into a picture with WhereOS of Venice floods in November. Green and yellow areas represent areas that have been flooded. Data source: ESA Sentinel 2 Satellites.
Our message to you: Innovation needs technology, but shouldn't be driven nor prevented by it
Too often building APIs and using data is turned into technology-driven proof-of-concept projects and the projects are driven by technical teams. It's also common that discussion revolves around technical solutions. The connection between technology and business is missing. The focus should be on proving and maximizing the business value and creating outstanding customer experiences with minimal investments into technical solutions. A business case has to be solid enough before starting to build an actual platform.
The partnership between Osaango and WhereOS strives to turn the process around. We focus 100% on proof-of-value projects, where we iteratively develop solutions with API first mindset. We help customers to focus on business goals and see underlying technical solutions and various systems through APIs. The API first mindset also ensures the rapid development of all the layers in the solution. Teams can develop their solutions independently by using the jointly agreed APIs.
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