Digital product development used to be all about attracting and locking an "average user" into a "standard" product. Data-driven product development is about adapting the product to the behaviour of its most valuable users.This sounds important, but rather complicated and time-consuming? It need not be, with the right understanding and tools!
User-data can be analyzed with the help of ready-made tools and services, often pluggable to your digital product or platform - via APIs (Application Programming Interfaces).
There are also APIs and other pluggable services that help your product become a user behaviour-hero - by communicating, nudging, gamifying and helping your application to be generally aware of what users are doing, where they are and what types of activities they engage with.
User Behaviour Design is a new discipline that applies psychology into digital experience design, and answers questions like
Why and how do they use the product?
Why do they come back?
Why do they recommend others?
What do they pay for?
Analysing user behaviour during Product Development Evolution answers important questions:
What features to focus on developing?
What KPIs to capture and which of those matter?
How to measure and grow user success?
Digital product development used to be all about attracting and locking an ‘average’ user in to a ‘standard’ product.
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